Sales Funnel Chart

The sales funnel chart template is part of our marketing excel chart series. Check our advanced tool to create professional sales pipelines in seconds! The sales funnel describes the journey that potential customers take as they move toward purchasing your product or service.

Today’s article is divided into two parts. First, we’ll show you how to create a sales funnel template in Excel, and also, we’d like to talk here about the background.

The industry moves better than ever today. So it doesn’t matter what business you’re in; what performed well two years ago isn’t enough today.

What is a sales funnel chart?

The chart template demonstrates when the sales funnel narrows at a lower rate than average change.

Funnel diagrams illustrate areas using multiple levels in a process.

For example, you could use a control chart to demonstrate the number of sales leads at each stage in a product sales pipeline.

In most cases, the values decrease gradually, providing the bars resemble a funnel.

You can use this free excel template to visually present the number of your leads turned into sales, profits, or earnings.

sales funnel chart 2019

Sales Funnel Template – Go to the funnel!

What is a sales funnel? Why is the chart so important? Your funnel illustrates the path website visitors take before purchasing items. Understanding your sales funnel can also help you find the holes in the funnel — the places where visitors drop out and never convert.

Check this video below and use our chart add-in to create stunning presentations!

If you understand your funnel, you can optimize it.

But it’s specific, targeted, and specially designed for your target customer.

The first step of the sales procedure is when someone looks in and finds something good; then, we don’t let the visitor go away! But, most important is to communicate that we are offering something handy for them here.

If we can get in touch with the visitor, the prospective customer is already in the marketing system. So, for example, a prospected client is totally up to us to sell them something in the future.

How should we imagine the Excel funnel chart?

We could best represent creating a marketing procedure by looking at the Excel funnel chart as a real funnel.

Building up the Excel chart regarding the goal always focuses on the sale. At the top of the chart, you can find the inquirers. As we advance downward by the end of the procedure, we have sold the product.

And what happens in the meantime? We try everything to keep the potential customer! At every part, we can influence the outcome of the procedure. First, we know who the genuine customer is. We can easily assess who is willing to pay money for our product. Finally, it is not complicated to filter out the ones who only took a look at our products.

The series value determines the region’s size as a ratio of the total of all values. To change the chart, just put your data in the main cells to update it.

sales funnel pipeline chart

Ideally, the excel chart displays an activity that starts at 100% and ends with a smaller percentage where it can be noticeable at what levels the fallout occurs and at what rate.

If the chart is mixed with analysis, meaning quantified dimensions of how many objects are lost at every step of the sales or order completion process, then the funnel chart indicates where the biggest jumps are.


The Excel sales funnel chart displays the strengths and weaknesses of each sales period from beginning to end. I hope you like it. A regular example of a sales funnel chart begins with the sales leads on top, then down to the qualified leads, the hot leads, and the closed deals. This chart type is a key element of sales templates.