Dashboard Example

Our primary goal is to show the main metrics and provide a comparative view of other products. But, first, let us see what the final result looks like:

this is a dashboard example

Measuring performance and creating a report is a simple procedure. First, we’ll apply the good old offset function and conditional formatting. This spreadsheet allows the user to select the data dimension and shows sales efficiency right away.

The OFFSET function helps to determine the ranking and grouping as soon as possible, and with the help of formatting, we can analyze the high and low differences.

We should rank the highest and weakest performing products to determine which products fail to boom with your customers.

Build a Report

  1. We have the raw data for 100 sales reps and four products. The data looks as shown below.
base data set example

2. First, create named ranges for further calculations. Next, select the cell or range. In this example, we’ll use both of them. Finally, choose the =data!$E$10:$E$109 the range on the ‘data’ sheet.

Go to the Formulas tab! In the Defined Names group, click Define Name. Enter a Name (menu) for the range. Select cell E6 and add a name (sort_order)
See the results in the picture below!

formulas name manager

3. Use the OFFSET function to build a dynamic named range for further calculations. On the calculations sheet type:=OFFSET(data!$E10;0;sort_order).

Explanation: How to get the correct name from the unsorted list? OFFSET(name of the sales rep from data table; 0 = same row; 1st position)

how to use offset

4. Use the =E10+$C10/1000000000 formula to create a unique list!

sorting data

5. To get the proper value in a range, you can use the CHOOSE function and the LARGE and SMALL functions.


The CHOOSE formula returns a value from a list using a given position or index. For example, CHOOSE(3,” value1″,” value2″,” value3″) returns “value3”, since value3 is the 3rd value listed after the index number.

The LARGE function retrieves numeric values based on their position in a list when sorted by value. WHEN SORTED BY VALUE, the SMALL function retrieves numeric values based on their place in a list.

sort data

6. To get the position of an item in an array, apply the MATCH function.


dashboard example - use the match function

7. Now use the OFFSET(data!F$9;$H10;0) to calculate the 1st position for Product 1.

dashboard product 1

8. Insert an option button to make data entry easier. Option buttons are perfect when you have just one choice.
To add the Options button, click the Developer tab, and click Insert. Finally, under Form Controls, click the Options button icon.

build a radio button

9. To add a linked cell, right-click the button and click Format Control. Next, jump to the Control tab. In the Cell link box, enter a cell reference that contains the button’s current state. For example, use the same linked cell (E6 on the calculation sheet) for Product 1 to Product 4.

use a linked cell

10. To assign a macro to the inserted picture (icon), execute the following steps: Right-click on the image. Next, choose the Assign Macro command. Then, add a macro from the list.

assign a macro

11. The Macro is very simple. So I think it’s not necessary to explain further.

macro details

12. You can combine the conditional formatting tool with your settings.

dashboard conditional formatting KPI

13. To manage all conditional formatting rules in this worksheet, use the Conditional Formatting Rules Manager.

format dashboard icons

14. On the Home tab, click Conditional Formatting and click Manage Rules. Next, select the ‘Format all cells based on their values’ rule type option.

advanced formatting

15. To insert a slider in Excel, go to Developer Tab –> Insert –> Scroll Bar).
Click on the Scroll Bar button and insert it into the worksheet.

insert a scroll bar

16. Right-click on the Scroll Bar and click on ‘Format Control.’ This will open a Format Control dialogue box.
Go to the ‘Control’ tab, and make the following changes to create a scrolling list:

  • Current Value: 1
  • Minimum Value: 1
  • Maximum Value: 76
  • Incremental Change: 1
  • Page Change: 10
  • Cell Link: $E$5 on the calculation sheet.

Additional resources: